Factors affecting Sales Forecasting

As an Field Effectiveness Analyst I have often been asked to keep track of certain factors that might affect the sales, usually the list is endless, but I have managed to narrow it down to some of the most obvious basic reasons

•    Number of sales reps
•    Number of working days
•    Advertising expenditures
•    Product pricing; customer terms
•    Currency exchange rates
•    Appointments set
•    Number of leads generated, outbound phone calls completed
•    Conversion rates for: Contacts to Prospects to Customers
•    Web hits, Google rankings, SEO metrics
•    Economic conditions (local, SMSA, state, region, country)

Like I said earlier the list does not end. Every company is different, and some factors could change

 If you want some perspective on how you or  your company needs to enhance their Sales/Client Management Capabilities, please email me at shubhanjan.saha@gmail.com