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Sunday, December 2, 2012

Sales Pipeline Analysis Summary

Sales pipeline analysis usually focuses on the continual tracking and study of sales opportunities from
raw lead to closed sale.This in turn can be effectively utilized by Sales managers to monitor key performance indicators to ensure that the various  marketing activities and efforts are generating the number, quality and flow of leads necessary to meet sales targets and ensure that sales cycles are progressing towards closure.

These Sales pipeline reports show the status and value of the various deals that are currently in the pipeline and probability-weighted forecasts. They play an important role by allowing the sales teams to effectively drill in to particular deal terms and conditions, and update material deal terms as the negotiations occur.

Usually many of the Business-intelligence enabled sales pipeline reporting not only generates and delivers these reports on a regular basis, but also allows managers to uncover competitive trends and performance anomalies by region, product or customer segment.

If you want some perspective on how you or  your company needs to enhance their Sales/Client Management Capabilities, please email me at shubhanjan.saha@gmail.com
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