An easy way to portray the benefits of a product or a service is to explain the Product Benefit Schematic in front of the potential client, this schema is essentially a framework which would help relate the corporate objectives & the pain points that are being faced by the client with the benefits that the product would be able to provide, while simultaneously helping the client in identifying the potential drivers and with a quantified amount of the advantage that the product is expected to provide to the potential client
The
structure of the schema could vary with the product but the main aim should
always be towards helping the client relate the issues that he faces with the
advantages that the product could provide
If you
want some perspective on how you or your company needs to enhance their
Sales/Client Management Capabilities, please email me at shubhanjan.saha@gmail.com
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